Everyone is familiar with business brands, but today branding is becoming just as important on a personal level. You may be employed by a business that works with other businesses, but it is people working with people that make business relationships valuable.
Creating a vision for your future and developing your personal brand can lead to a better job, better contacts and clients for your company, and industry recognition.
As with developing a business brand, a strong value proposition is key. In a few sentences this should include:
- Why you do what you do
- What you do
- How you do it
You will want to capture why you are special, your unique skills and talents, why you are different from others and the reasons someone would want to work with you. This may require some soul searching and it may be useful to ask for feedback from others. It goes without saying that your value proposition needs to be authentic as it’s based on what’s real and true about you, and making it succinct and memorable will create a long lasting connection with your audience.
Once you have your value proposition, you will want to communicate it and ensure that everything about you in the public domain is aligned. Whether it’s your LinkedIn profile, the industry activities you support or how you introduce yourself at networking events, all of your communications should be consistent. Using stories can help you demonstrate your passions and values during conversation and illustrate your unique strengths and personality.
Being visible will be key to building your personal brand. Attending industry conferences, networking events, contributing to industry discussion and demonstrating thought leadership in the trade press or on social media can all play a part. The more visible and accessible you make yourself, the stronger the brand you will be able to build.
Julie Birch is an experienced marketing director who provides part-time marketing services to help ambitious companies grow. Please contact Julie via firstname.lastname@example.org